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10 secrets of highly profitable video marketing

2019-05-17 Online No comment

I started editing a bunch of statistics to show you the popularity of video marketing.

Then I realized – the last thing you need is more statistics on how the video goes through the internet.

The truth is, if you haven't used the video yet, you will lose customers, customers and revenue.

Consumers like video. They watch the video. They enjoy the video.

They even enjoy the video when the video is sold, as long as the video is still entertainable and informative.

So how do you use more videos in your business?

How do you make these videos as much as possible for the audience to take action?

Here are ten tips to help you get started in the right direction:

1: Let your video tell the story, not the sale.

Anyone can shoot a sales video and put it on YouTube. "Buy my product!" But will it get advice? not necessarily.

Instead, tell the story and pass on the value. We assume that you are selling courses on how to market the Chiropractic Office.

It's tempting to tell the audience why your course changes, why it's exactly what they need, and how it can only be used for a limited time.

But if you make a series of short videos, each video only provides a powerful marketing technique for chiropractors?

I promise to watch and share these videos in the Chiropractic community.

You will build great credibility. Of course, you can politely refer them to your site at the end of each video.

These videos will not sell courses for you.

But what they will do is make sales easier.

Think of it as the romance of the customer…

First, you take them out of a date or two or three…

Then you close the sale.

Your success rate will be much higher than the success rate when you try to end the sale, and the two of you are still strangers.

2: Set the first 10 seconds to the best 10 seconds

A statistic shows that 20% of viewers will click on the video within the first 10 seconds.

Now you have to ask yourself – why are they doing this?

They came to see things, but they left almost immediately.

There may be several reasons:

· Your video does not seem to meet expectations. If they come from a link that says "Free iPad." Your video is about growing organic vegetables and you will lose them. Continuity is the key.

· You have a long and boring "Look at me!" introduction. You have seen 30-second introductions to introduce companies, video creators, brands or anything else. The problem is that no one cares, but the person who made the video. Lost a long introduction.

· You are nearby. Setting up the recording device in the first minute of the video is an important taboo.

· You are not starting from the explosion. You want to understand the topic by quickly introducing what happened and then achieving your goals.

Think about movies from the 1950s, 1960s, and even the 70s – they all have long, boring content, a lot of credit and no action.

Now think about today's movies – from the first moments of action; the things that draw your attention, let you focus on discovering what happened, why it happened, and what will happen next.

When writing novels, teachers often tell their students to drop the first or second page because they usually set the first scene with a long, tedious introduction. But when you turn it off and start from the action, BOOM – the reader is fascinated.

The video is the same. Start with good things and let it get better from there.

3: Don't be so serious.

Your video may be notifications and instructions, but that doesn't mean you have to sound like a boring, sultry college professor.

Find ways to inject fun and humor into your presentation. This does not mean injecting a knock on the door that is not related to the topic at hand. Instead, find the humor you are teaching or talking about. It is always there, you just have to look for it.

Now I know that when you walk to the camera, if you are like most people, you will feel nervous. When you feel nervous, you may not be able to find any humor, except for your own nervousness.

I can tell you three things – if you practice in front of a friend, you will be surprised by the interesting things that come to mind. Come on, try your friends' humor and listen to their feedback. They will tell you which parts and which parts are missing.

Second, when you shoot, continue to think of the camera as your friend. Whether you are on the camera or using a slideshow, you are just having a friendly conversation.

Third, have fun. If you have fun, the audience may also have fun.

4: Being a human is a good thing

No one really likes a perfect person, even a perfect person. This is why you can make mistakes on the camera.

If you are nervous or what you are doing wrong, just admit it and move on. For example, you gave up the content of the display viewer. Laugh, pick it up, make a joke about your nerves or your butterfly or something and then move on.

When we admit to the audience that we are human beings and we can laugh at our own weaknesses, this is an interesting thing – the audience starts to like us more, and they take root for us.

I even know people who deliberately make mistakes or do some clums, so that they can let the audience stand on their side.

If done well, this is a truly effective technology.

5: Tell a story about yourself

As an extension of the last point, please use yourself as an example of not doing it. We assume that you are teaching dating skills. You want to tell the audience what not to do. Rather than saying, "You should never do this or that because it will only annoy another person," says:

"I used to date, I made a stupid mistake. What happened is…"

Then continue to tell a story about yourself doing something stupid or wrong or something else.

Please note that now you are not teaching the audience, but sharing a valuable story about how you want to move.

There are two things to do this…

It teaches the audience in a way that they will remember, because people remember the story better than the course.

And this is another opportunity to showcase your humanity and make the audience more like you.

But what if you have never made such an error yourself?

It depends on you, but in any case, I think it doesn't hurt to tell the story from your point of view. Again, it is a very effective teaching method, and everyone likes people who can laugh at themselves.

Just look at the comedians – they will keep telling what they are doing less brightly. Audition loves them.

6: Optimize your video to search

Here are some tips:

If you can, host the video in your own domain before uploading it to the shared site. This makes it possible for people to link back to your own domain, which will also help your overall SEO work.

Enable video embedding to increase the likelihood of receiving inbound links.

Add your video to your Sitemap to provide Google with information about your video. This provides Google with useful metadata that can improve Google’s ability to incorporate your videos into search results. This is a handy page that tells you how to https://developers.google.com/webmasters/videosearch/sitemaps.

Use labels for related keywords. Write a full description and add a unique title.

Remember: if it has a box, Google needs you to fill it out to help you rank.

7: Educate your audience

Some of the best videos you make, videos that your prospects and customers will like, or videos that will be useful to the audience.

Whether you get the results they want, show them how to best use your products, or provide useful tips, people can enjoy a short "how". Video, teach them what they want to know and when to know.

This of course means that you need to find them when you are looking for them. To do this, go back to #6 and make sure your video appears in the appropriate search engine optimization search.

8: Let your customers speak for you

Social proof is best done by your customers on your behalf. For example, you can ask customers to shoot how they use and love your product.

Case studies are a great way to showcase your products and teach your audience how to achieve what they want.

Your customers may talk about their purchase decisions, which may prevent them from buying, and because they continue to buy products.

Next, they may talk about the results of their use of the product, what specific features they like, and the biggest benefits of using the product.

Good customer referrals or case studies may be worth the incoming sales letter when converting new leads to customers.

9: Add a call to action

Regardless of the type of video you are working on, don't forget to add a call-to-action at the end. It might be to visit your website, visit the landing page to get a free report, view the sales page or anything else.

Keep in mind that your video should be 90-95% exciting, with only 5-10% sales.

10: Add videos to your landing page to increase conversions

Of course, you want to test this, but if you add a short video, you'll most likely see a poor conversion on your landing page.

Videos should quickly introduce themselves and let them know what they get when they subscribe. Bring friendly and fun to the audience and try to inject a little humor.

Most importantly, subscribe to your list and get your free offers, giving a very clear and immediate benefit.

I know a marketer who has never sold anything in his video. Everything he did provided useful tips, telling stupid stories about his industry and acting as a useful friend.

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