It has been launched in 2017 and has provided a good reputation for many companies. Because everyone is familiar with email – as a powerful marketing tool, the Direct Selling Association says that every time a marketer spends $1 on email marketing, the return on investment can reach $38. Email is considered to be the most powerful marketing strategy for conversions because email traffic is more conversions than search and social traffic. While Facebook and Twitter are booming and video content is taking over other digital channels, even with more digital products than ever before, email marketing is often not as easy as it used to be.
Today, search engines and other online sites become smarter and understand every language that people publish. Even if marketers have better marketing plans, strategies and strategies to achieve better ROI and potential customers, email marketing in the enterprise remains the same.
In online marketing, marketers need an email marketing list of existing and potential customers. Even if email is the most powerful marketing strategy to get more conversions with minimal effort, if it's not done well, it may bring more losses than benefits.
While the biggest challenge for marketers is getting subscribers and a list of email campaign producers, here are some effective list building techniques you can use in 2017:
Upgrade content: from
Some experts believe that content promotion will be more effective in the next few years because it can help users get relevant offers and help marketers segment their populations to increase their conversion rate. In fact, content upgrades in 2017 will be more effective for two reasons:
It allows users to get relevant offers.
It allows you to subdivide people. In fact, this is so powerful that many email service providers are now actively involved in automating their packages.
Extended guest post: from
Similar to content upgrades are extended guest posts: Basically, you provide content upgrades in guest posts on other blogs. In fact, ' Expanded Guest Posts' has also benefited many influential people. To get the most out of your upgrades, make the guest posts even more impressive and useful.
I. A resource that makes content upgrades an audience
II. Create wishes by providing early tips on upgrades in the guest blog
Hosting the competition: from
Hosting a contest is an effective tool for list building because it can rush to increase the size of your email list. This also creates a better relationship between subscribers and marketers. Conduct a survey to identify the main struggles in the audience and challenge them around the same challenges. Ask your audience to subscribe to the email list to participate and win the challenge.
Incentives for subscribers: from
You can offer readers some benefits in the form of coupons, discounts or gift vouchers to encourage readers to subscribe to your email. While rewards are only guaranteed: your motivation is relevant to your website and audience. You make it clear to subscribers that they will receive emails on a regular basis. You will be rewarded as soon as people sign up for the newsletter.
As always, the 2017 email is still very important. Hopefully by implementing the above techniques, you will be able to record a large increase in the size of your email list.