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3 major differences between marketing seminars and webinars

2019-04-20 Speaking No comment

Seminar promoters preparing to immerse their toes in virtual event spaces often want to know the right way to promote their remote seminars or webinars. The format is different. In some cases, virtual events can also appeal to different audiences. It is natural to know if you can cope with the challenge.

The truth is, if you have already promoted seminars, seminars or conferences, then you have the ability to complete the task of promoting virtual events. In fact, you may find it easier to promote webinars and distance seminars than to promote your face-to-face training.

Why virtual events are easier to sell

Webinars [as well as remote seminars] usually do not require the same time and money commitments as on-site activities. Virtual activities are usually an hour or two, while seminaries last for half a day or longer. Providing your program as a webinar also eliminates the need for travel and enables potential customers to use their time more effectively.

Webinars are often more expensive than face-to-face activities when comparing registration fees on a dollar-per-minute basis. For example, some organizations charge $200 for a one-hour webinar, while full-day seminars can cost $400. However, the outlook does not seem to pay much attention to this fact. More importantly, the overall price considerations are less, and they do not have to pay for the travel and accommodation costs that may arise when traveling to the field.

3 differences to remember when marketing

There are three guidelines to keep in mind when promoting webinars.

  1. It is not too late to determine your registration number. As you already know, the more registrations you receive each day during a promotion, the closer you are to your event. This trend is exaggerated when promoting virtual events. In fact, most registrations will arrive within the last 48 hours of your event. The good news is that, unlike seminars, if the turnout rate is low, you may want to cancel your event, and even if only one person is involved in the program, you can easily host a webinar.
  2. You don't need as much preparation time to advertise your event. Although you can start promoting your event a few weeks in advance, these efforts are mainly to let people know about your activities. You may get some registration, but as mentioned above, most people will wait until the last minute to register. Most of your promotions need to take place during the last week before the event. Be sure to add at least one email reminder to the list for the last one to three days before the event begins.
  3. Some potential customers will face technical challenges. As a speaker and trainer, you may like how webinar technology allows you to interact with your audience and manage their event visual experience. But remember, some of your potential customers won't understand the technology. For them, consider adding a short sidebar to the promotion to explain the content of the webinar, what they need to do before the event starts to make sure they can access your webinar and whether they can be replayed. Your event. While these issues may seem common to you, not answering them may be enough to get some potential customers involved in your training.

These guidelines also apply to remote seminar marketing. While webinars are rapidly gaining popularity by being able to intuitively attract potential customers, remote seminars are a reliable alternative and do not have the technical requirements to prevent certain potential customers from participating in webinars.

The outlook is eager to participate in virtual training. Use these three guidelines to maximize your potential customers.

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