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3 Reasons You Should Use Email Marketing – Retail Marketing Tip #49

2019-04-24 Online No comment

Email marketing is the cheapest, easiest, and fastest way to stay in touch with customers.

  1. cheap – Any email you decide to send to your customer via snail mail can also be emailed – you can avoid printing, materials and postage costs! This is definitely a huge savings.
  2. simple – Sending an email is also easier than sending a regular email. You have no trouble with design, printing, filling, stamping and shipping. All you have to do is write down your information and click Send!
  3. fast – No more waiting for the postman to send your letter… When you send it, it arrives there immediately! If you have time-sensitive offers, this is good, for example, the special offer will only be valid next weekend.

All of this adds up to one thing. You can – and more likely – often communicate with your customers and build great "mind-awareness". As a result, you will gain stronger, deeper, and better customer relationships.

The most important thing you can do now – even if you don't want to use this tool right away – is to start collecting the email addresses of each customer, each potential customer and every professional contact you have. This way, when you want to start using this tool later [you will!], you will have a list of prepared addresses.

Once you've prepared your list, you can use email marketing to build stronger customer relationships and increase sales.

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