3 Tips to Effective Viral Video Marketing
Before you can use viral video marketing, it is important to know what viral video marketing is. The concept of viral video marketing is to create a video that is a short clip of something ridiculous, outlandish humorous, or all of the above. These are all qualities that make a good viral video. The point is to get the video to spread across numerous social networking arenas where millions will view it. If this is accomplished successfully, you will have created a wonderful marketing campaign for either yourself or a company.
The first tip to a viral video is to keep it simple. Have you ever heard the term keep it simple? This concept applies here. The main reason a video becomes viral is because it is quick and interesting to watch on a certain front. It is humor that wins out; and most of the time that humor might not make sense. Most viral videos that have spread like wildfire are very random and pointless.
Next, you want to make sure your video does not come to strong on promotion. The video should be aimed at entertainment, not like the person is getting advertised too. Trust in the fact that people will remember your name when they enjoy a video. How else do you think they search for it? Sections of interest get committed to memory. Even if they do not mean to store this information, they will unintentionally. This is why Viral Video marketing is so effective.
Place your video in places where people can see it. Do not just place it on one website. YouTube is not the only social networking site out there. In fact, there are many viral video marketing segments out there to place your viral video on. Get the video out as much as possible. Look at places outside of the big name social networks. Anywhere on the internet will get at least some hits. The more the video is out there, the more it will get noticed.
Viral video marketing is more effective than even the renowned word of mouth. In essence, it works in the same way. The main difference between the two is the fact that it can get to people not only faster, but in all areas of the world. Word of mouth is limited in area. The internet is a vast land for continual notoriety. Creating a viral video marketing campaign that creates buzz is essential.
Spend time working with your team to develop the most comprehensive video that not only makes a statement that is funny, but captures the attention of the viewer so much they will want to share. Moreover, you have to find an effective way to incorporate your advertising blurb. Most people and companies will do it at the beginning of the video, after the video or both at the beginning or the end. This way, it does not affect the flow of the video and the viewer’s experience.