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5 video marketing tips to help your business grow

2019-05-16 Online No comment

Competition in most industries is fierce. You need to connect with your target audience and surpass the noise in a crowded market. Video is a great marketing tool that can help you achieve your business's goals, whether it's brand awareness, trust and authority, or an indecisive prospect, ultimately driving sales. Optimized videos can also improve your SEO rankings and help you reach a wider audience.

More and more consumers are watching videos before making a purchase decision. Here are some tips to help you create an effective video to promote your product or service:

Know your niche

Understand and master the space you want to dominate. It's essential to do some research before developing content. Your tone and style depend on the type of business you are in.

To create a conversion video, you need to build subject matter expertise that resonates with your audience. Create a video that not only tells a compelling story about your brand, but also expresses your compassion for your audience's needs.

Impressive

The first few seconds of the video can make a difference between capturing the viewer and being ignored. The 2016 video consumption study showed that Facebook users who watched the video for 3 seconds will continue to watch for at least 30 seconds.

There is a powerful introduction that sets the tone for the rest of the video. While maintaining professionalism, create ways to demonstrate brand personality and corporate culture. Describe the cute and relevant individuals who can represent your organization. Studies have shown that people who buy from companies have positive emotional connections.

Create an action method video

What better way to make your target market more attractive, rather than making a demo or training video to help understand what your product is and what it can solve. While it's important to focus on product functionality, don't overlook the details of its actual application and how it really improves its life. How-to videos are a great way to attract new customers and shorten sales cycles.

Focus on FAQs

Frequently Asked Questions [FAQ] videos allow potential customers to quickly and succinctly digest and absorb information about your products. These videos help customers understand how to get the most out of your products or take advantage of products they may not know. A good example of a company that uses this technology is IKEA. They developed a series of videos to solve problems related to popular types of furniture. Make sure you keep the FAQ video within 2 minutes to avoid dissatisfaction.

End with a strong call to action

Clearly tell your audience what the next steps at the end of the video should be. If they go so far, they are likely to show a strong interest in your product. You can direct them to a link so they can get more information, or you can direct them to an e-commerce site where you can purchase the item.

With the proliferation of applications and computer software, creating your own videos is now so simple and cheap. However, if you want to develop a professional quality video that fits your overall marketing strategy, then the service of an experienced marketing company is worthwhile.

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