Audio Streaming and the Top 5 Don’ts For Business
Audio streaming can allow you to provide a personal touch to your sales letter for visitors. It can add that voice of reason, compassion and opportunity that simple words on a screen just can’t do.
The truth is many of your online visitors will scan your presentation. They will gravitate toward bullet points and only read what seems most important.
Are you afraid customers might miss something?
You can embed an mp3 audio file into your sales page that can help customers catch the most important parts and they are delivered in a way that only you can.
Of course you can always hire a professional to voice the project for you. Sites like voices and voice123 as well as RadioDaddy have been used to successfully gain this type of audio from a professional voice talent.
The good news is you can also do it yourself. You can purchase a USB linked microphone for less than $ 40 and use a simple mp3 audio file. A quick search engine visit should bring several free recording software alternatives for you to consider.
You may also be able to find a secondary host for your mp3 file and then embed the visible link in your sales page. This can be a quick and inexpensive way to make your audio stream possible.
Most online business owners only think of audio streaming as either podcasts or Internet radio. Some have not even thought of the potential for audio streaming in a business environment.
Yes, there are businesses that are developing podcasts – and they are gaining a following as they offer quality infotainment. They mix a little important stuff with a few fun items and the listener is often left encouraged to come back again next time.
Let me write just a bit about a few things you don’t want to do when you decide to provide an audio stream of your sales pitch.
1. Do not attempt to ‘wing it’ unless you are exceptionally good. Script your approach and read it out loud (and often) before attempting to record.
2. Do not try to make your sales pitch hard sell. It’s a simple back click for the visitor and they aren’t afraid to use it.
3. Do not come across as dull and unenthusiastic. Ask a trusted friend or family member to evaluate the presentation. If you’re first read is boring it’s time to rerecord. Try some coffee before you read again and smile when you talk.
4. Do not read the entire sales letter. Prioritize what’s important and include a call to action. Remember your visitor will often scan for what they feel is most important. If you read it all they will likely get bored. Make liberal use of your bullet points and minimize any verbal expansion on those subjects.
5. Do not apologize for what you may feel is inexperience with audio streaming. If you bring this up you are unintentionally saying, “I don’t know what I’m doing – don’t trust me.”
Audio streaming has a growing place within online business. The cost to get started is minimal and it could transmit to a very lucrative conversion rate.