Once you have been doing many of the basic off site search engine optimization or relevant link building tasks, your search engine optimization efforts you might eventually hit a saturation point. This often depends on your industry, online niche and what type of products or services you offer your audience. Maybe you will be happy at this point and maybe you won't but a blogger outreach program could help you acquire a few more really nice links along with generous amounts of targeted website traffic. You have to take it upon yourself to find these link sources but the rewards could very well outweigh the effort.
Unless your business sits in a really obscure industry or niche chances are you have some industry leading blogs that receive very generous amounts of traffic every single day. Take some time and research all the various blogs that exist and put them into a spreadsheet so you can keep track of them. Use tools like Google's blog search, blog directories and by simply searching for blogs in all the major search engines and see what you come up with. Another way to find great relevant blog posts are on major news websites that often have editorial sections and write topics that are relevant to your industry.
When you visit these types of blogs keep an eye out for blog rolls in the blog side bar, this is a great place to find other industry leading blogs specific to your industry. Even if your business is young and just getting started reaching out to some of these blog owners could yield a nice write up you can then use as leverage in your community to instill confidence in possible new clients or customers.
Most blogs and news sites have some sort of contact page and many of them will actually have an area where you can submit news on anything related to that blog or industry. Many bloggers are looking for new material to write up on so it doesn't hurt to just try and reach out to these owners. If you have a product that you wouldn't mind them doing a product review on that is a great way to get the blog owner to do a nice write up on your product. If you offer a service just make sure that the blog owner does not offer the same service because usually they won't respond to a direct competitor asking for space on their blog. Remember that this is a numbers game so research as many blogs as you can. Those write ups will usually include a link which could help your search engine optimization (SEO) efforts out in a great way along with visibility. This is just another way to really diversify your link building efforts all while creating great new pathways to your website.
Remember as your conduct a blogger outreach, make sure that this is one part of your overall relevant and link building program. Also, don't overdue any aspect of your link building and remember to follow each search engines webmaster guidelines as well.