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Corporate Video Production – Creating a video is a process

2019-05-17 Online No comment

Small to large companies need to start using video and take advantage of professional corporate video production services! Forbes reports that for all entrepreneurs in the business sector [including entrepreneurs in the health products and services industries], all indications are that the preferences for all types of video for consumer and commercial interests in 2017 have increased. Here are some of the most powerful commercial marketing statistics for video reasons. By 2017, video content will account for 74% of all Internet traffic. In the Animoto survey using video marketing, 76.5% of marketers and small business owners said that this has a direct impact on their business. In addition, 4 times more consumers are more willing to watch videos about products than reading videos about products!

There is too much data, and the video is suitable for business and marketing strategies. You know that content is king's saying that video is the king of all content.

After years of research, we found that the video produced for the Internet is less work-intensive and less expensive than broadcast video. Regardless of the purpose of the video, a process that takes time, resources and budget is required.

High quality scripting, production and editing come at a price. Making a video is like buying a car. Every function and element has a cost. When you walk into a car dealership, you probably know how much you want to spend. The same is true for video. It is necessary to provide a budget for corporate video production so that production companies can provide viable solutions. Like most things in business and life, what you invest in is what you get from it.

Corporate Video Production – Process

All creations have a process. Video production is no exception. Here's a process for creating great videos for your business:

  1. Creative briefing
  2. Script development and writing
  3. Pre-production from

     – Plan, staff, location reconnaissance, projection [if needed], scheduling, shooting list, etc.

  4. produce from

     – When you go to the camera, everything should go as planned. Since you never know what will happen, work spontaneously with the flow. Preparation is the key.

  5. Post-production from

     – Video editing, animation, dynamic graphics, vfx, audio editing, sound design/sound effects, color correction, color grading, mixing and final output.

If you are considering working with a freelance photographer to save on budget, you may need to think twice before reliability, experience, resources, and the ability to complete projects on time can be threatened.

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