Because large national chain stores dominate the market, small hardware stores are sometimes difficult to compete. The key is to find a unique sales proposition for your business and use it so that customers see your value in a larger store. Here are some great ways to make your business stand out.
- Gift– When your store opens for the first time [or even if you are just looking for additional incentives], you can offer a small giveaway to your customers at the time of purchase. These will be the tools or products they can use, such as information hammers, tape measures, grades, etc. for the store. When customers use the product and run out of something or make sure they need to access the hardware store, they will see your message and move forward!
- In-store course– Hardware stores often form a cultural and social atmosphere, so find ways to play this role. A good option is to sponsor training courses and educational seminars in your store. Work with your suppliers to provide valuable information that your customers will find. Even your staff can guide these courses – from small home renovation products to full renovation. List the courses offered at the top of your cash register that month, with a large, visible vinyl banner that clearly informs customers of their opportunities to expand their skills.
- Charity Donation– Provide your products to charities and organizations in the town to build or repair houses for the unfortunate. This is a great PR for your business, it makes you look more reliable, and in return, you can usually advertise on your home website using banners or fence signs. When customers see you giving back to the community, they are more inclined to shop with you.
- Ladies night– Most hardware stores are mainly for the male market. Although most of your customers may be male, don't ignore the ladies. Host a "Ladies' Night" at your store, offering your education classes and even special discounts on women's shopping. Use a detachable window overlay to give your store a slightly feminine touch. There is a huge potential market here, some are not yet developed, and through the right approach, female customers can greatly influence your business.
- Personal shopper– Some customers complain that the hardware or homeware store is overwhelming. Refuting this objection by providing a personal shopping service to the customer. In any case, your employees have helped customers find products on a daily basis, but creating a formal plan can provide revenue opportunities. Customers can have one of your employees guide them around the store and help them find exactly what they need for the project, or for the sake of convenience, your employees can pre-select the products they need so that when they arrive, they only have to do It is check out.