Does animated videos help increase traffic to your site?

2019-05-15 Online No comment

Remember how the Internet started? It's just a text document network, and we've almost witnessed the journey of the Internet. Of course, things have changed, and the existence of images, audio and video is now common.

This changing face of the Internet has severely affected marketing strategies and has a huge demand for fresh, informative, interactive and cutting-edge marketing technologies. What is better than animated video?

Animated video is a powerful tool that can have a major impact on digital marketing. Although this seems new to unfamiliar people, technology giants have been using it for years. Microsoft uses video to sell MS Office and Windows, as well as companies such as Apple, eBay and Fujitsu. Google later eased this trend and launched an animated campaign in 2012.

Given the low cost of production and the appeal and visibility of these audiences, the future of digital marketing will be filled with a variety of animated videos, and it is not a misguided weapon to say that animated videos will play a professional role.

Let's see how animated videos can help increase website traffic:

Psychological impact

Up to 60% of visitors are more willing to watch the video because they can watch it. It is more likely that viewers will retain a video describing the company's commitment to its services and commitments. In addition, people have become more interested in video; people tend to be in touch with animated illustrations immediately. This is why people who watch videos increase their chances of investing in services or products by 89%. In any case, watching the video is more convenient than reading the text.

huge potential

When it comes to animated videos, only your imagination is the limit. This form of media has long-term support. As a generally accepted rule, animated videos tend to be as short as possible. This is done to preserve the length of the customer's entire video, and of course to keep production costs low.

What you need to do is to make the most of creativity and quality.

Supplement brand image

Among all the available complex channels, digital production is one of the most versatile choices for people looking to create potentially viable animated advertising campaigns. These animations can be seamlessly used to match a company's existing themes or images.

All in all, online video is the ultimate source of traffic and revenue, accounting for more than 90% of global Internet traffic. They are a long-term investment and should be widely used by small, medium and large brands.

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