Email Marketing: Do you want to triple your return on investment?

2019-04-24 Online No comment


One of the biggest mistakes most marketers make now is to think that email marketing is dead. Many marketers today abandoned their email marketing programs for use with social media. Think about it, social media looks more sexy than email. But is social media posts really as effective as email? Before we answer this question, let us say a well-known fact. Sending a friend request on Facebook is easier than collecting email online. But believe me, email marketing is as much worth three times as social media marketing. So what is email marketing?

Email marketing is to target customers via email. Each email sent to potential customers can be viewed as email marketing. Email marketing involves sending promotional emails or advertisements to subscribers. Many organizations today use email marketing through his email address. More blogs today use email marketing more than ever. For example, have you ever viewed on the website and you have seen some fields asking you to submit your name and email for a free ebook or update? This is the frontier part of email marketing.

Most blogs use email marketing because it enhances the customer experience. With a targeted email list, you can reach established and potential customers. Any given subscriber will be better by email and will be more easily notified. The email will be more visible than Facebook posts. Facebook posts will be overwhelmed in the content stream within a few minutes of launch.

Do you really need email marketing?

If you want to improve the interest of your customers or readers. Experience, then you need email marketing. Forget the charm and gorgeousness of social media marketing. We are talking about efficiency here. We are talking about more participation. More extensive. Higher clickthrough rates and more. As many experienced marketers have said, "money is on the list." Some people even say "your net worth depends on your network." In the following lines, I will explain the advantages of email marketing. In these explanations, I will use statistics. The website that generated these statistics will be explained at the end of this article. So let us understand the advantages of using email marketing:

Potential impact:

Did you know that there were about 3.2 billion email accounts in the world in 2013? 95% of online consumers use email addresses. The most interesting fact is that 91% of consumers check their email accounts at least once a day. Today, we use mobile phones to browse more times than our computers. Therefore, when we receive an email, we will be more easily informed. Our mobile phone puts notices in front of us.

Today, checking emails is easier than Facebook or Twitter posts. This is because the same is true of the other one million when we publish content. So finding a particular post you like 3 weeks ago can be the toughest task.

Actual arrival rate:

Before I explain this part in more detail, let's get some interesting numbers. In the first half of 2013, a study using email as a marketing channel revealed some shocking facts. The most prominent is this; 18% of emails sent during the event never reached their destination. 4% of sent emails will be sent to the spam folder. This allows 22% of sent emails to not actually reach the intended recipient.

On the other hand, 78% of the emails sent during the email event actually arrived at the destination. Think of it this way, if you send 1000 emails, 780 emails will arrive at your destination. In addition, 91% of recipients check their emails daily. This means that approximately 709 recipients will actually see your email. It's very efficient because less than 30% of emails sent are lost.

Now let's compare these numbers to Facebook activities in the same way. This shows that 74% of Facebook posts are actually lost in a lot of content. this is a problem. This means that 740 out of every thousand Facebook posts are lost in the content stream. This allowed our target readers to see 260 posts. Another downside is that everyone who sees your content won't actually click. In fact less than half. This leaves us less than 130 people really interested in our offers.

Clickthrough rate:

In the previous point, we discussed the percentage of people who saw and liked your posts and messages. Now let's talk about the people who actually complete the action and follow what you want them to do. Let's say click on a link. This link may take them to a landing page or website.

Clickthrough rate is the percentage of people who received your message and actually clicked on it. The hit rate for tweets is 0.5%, while emails are 3%. These numbers look small at first. However, this means that people click on the email link six times more often than on the tweet link.

Let's continue with our example of 1000 emails and 1000 social media posts. A 0.5% click-through rate means that for every thousand people, there are actually 5 people clicking on your link. This applies to social media. Sometimes the click rate is higher, but these are special cases. The numbers we use here are ordinary numbers.

A 3% clickthrough rate via email means 30 hits per thousand. This is the average click rate you get on average. The numbers are not shocking, but effective numbers are not always shocking. The difference is this because when people give you their email address, they actually want to hear more forms.

Your reader wants this:

Most people first use social media to communicate with friends. They are rarely used to receiving business news and comments. There is a dedicated website. In the online survey, 77% of users said they would prefer to receive promotional information in their emails. 4% said they prefer these messages on social media. This illustrates the fact that by submitting an email, people will really give you a business meeting place.

Email is private:

It is easier for readers to express his problems in private rather than publicly expressing his problems. Everyone is uncomfortable when they express their shortcomings publicly. What does the user do when he wants to express his battle and he can't meet you? He wrote an email to you. In this way, he can tell you everything. You can answer him specifically.

I will soon create a page to post the content requested by the user. Every weekend.

Email marketing and newsletter

in conclusion:

If you want to boast about your online status, you will need to use email. Also, if you want to enhance the reader experience, this is for you. Setting up email marketing campaigns is not very expensive. We are talking about $6 to $20 a month. Some services, such as MailChimp, even offer free services to your top 2000 subscribers.

Email marketing has not disappeared. It can eliminate silence between you and your subscribers, if any. In the upcoming post, I will discuss how to build an email list. thanks for reading. I will talk to you soon.

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