Event Management – A Proffesion of Celebrations
The economy of India is growing by leaps and bounds and there are various ever-growing industries that are contributing to increasing the nation’s coffers. One such industry is that of event management. This industry has come a long way in the last five years or so and today is no less than a multi-crore industry, as a whole.
Off late event management has been considered as an exciting career option. In fact, until five to six years ago there were not too many event management companies, however, things began to change and by the end of the financial year 2007-2008, the industry is expected to be worth no less than 1800 Crores.
As a career Event management is hot with youth as it provides an opportunity for unleashing one’s creative potential to a very high degree. It demands a lot of hark work and effort but at the same time offers enormous scope. Careers in event management seem to be alluring more and more youth. Also, there are event management companies that that take on consultants, who work with them on a freelance basis, as and when the need arises. Thus there is a lot of scope in the field of event management. And the event manager jobs are ever increasing.
Earlier one was employed and learnt the ropes of the trade on the job. But now there are vocational courses – diploma and degree in this field. Some institutes are offering specialized diplomas and advanced diplomas in Event Management with the aim to churn out suitable candidates. These courses provide theoretical information, which then is implemented during the internship period. And on the completion of the course, one is almost like any other seasoned event manager.
For throughing some light on the profession as a career Mr Amit Rathore, Director of Genie Events & PR Pvt Ltd, a leading Event Management Company told us “Event management is a process of organizing a professional and focused event, for a particular target audience. It involves visualizing concepts, planning, budgeting, organizing and executing events such as fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launching etc. It is a good career option, which does not require much investment and offers a lot of independence and flexibility. No formal degree or qualification is required, but the person should have a genuine passion for conducting events, have very good organizing ability and be flexible to work for long hours.” Genie Events & PR made a very good and reliable name in the market by its events and service, this is an event-cum-PR company, which provides all the requirements related to events. Genie Events caters to all kind of event activities as Events, PR, Exhibitions, Parties, Conference / seminars, Product / service launch, birthday parties, Entertainment Celebrity shows, Weddings, decoration etc.
For Eligibility Mr Rathore said “An event manager should have good communication skills, be confident of accepting challenges and an ability to understand and react properly to a given situation. They must have creativity and organizational skills. Team spirit and leadership skills are the other prerequisites. They have to look into every minute details of the event. However to become an event manager in a reputed firm or company, one must have an MBA degree along with good public relations. Having a degree in public relations along with your Masters in marketing is an added advantage, as a PR graduate comes out with top-level media communications skills.”
Remuneration in this field varies according to the type of the event managed. It is a field with great options. The sky is the limit for a successful event manager. After a course in event management, fresher’s can earn Rs 500-1000 per day. The starting salary for professionals can be anywhere between Rs. 8,000 and Rs. 10,000. Once they establish themselves and have enough experience in the field, event managers could command fees from Rs.50, 000 to Rs.1 lakh or above per event depending on their client.
Job Profile For Event Manager
Work of an event manager involves conceptualizing an occasion keeping in mind the requirements as well as objectives of the client, planning the event, coordinating with different agencies to organize the event, seeking permission from various government authorities, visualizing the stage design, arranging performers and media promoters for the event etc. They have to look into each and every minute detail, set goals and meet deadlines to make the event a spectacle.
Various Courses available for event management:
Certificate Course in Event Management
Diploma in Event Management
Post Graduate Diploma in Event Management
Post Graduate Diploma in Event Management & Public Relations
Institutes of Event Management
National Academy Of Event Management & Development (NAEMD), Mumbai, (Maharashtra)
Ground Floor, Nandanvan Bldg., Corner of Vallabh Bhai Road and Ansari Road, Vile Parle (West), Mumbai – 400 056
Amity Institute of Event Management, New Delhi, (Delhi)
Ritnand Balved Education Foundation (RBEF), AKC House: E-27-Defence Colony, New Delhi – 110024
College Of Event & Management (COEM), Pune, (Maharashtra)
Lane No 11, Prabhat Road, Opp: Suvarnarekha, Erandwane, Pune -04
Event Management Development Institute (EMDI), Mumbai, (Maharashtra)
I.E.S. Management College, 4th Floor, 791, S.K.Marg, Opp. Lilavati Hospital, Bandra (W), Mumbai – 400 05
International Institute of Event Management (IEM), Mumbai, (Maharashtra)
SNDT Women’s University, Juhu Campus, Juhu Tara Road, Santacruz (W), Mumbai 400049
National Institute for Media Studies, Ahmedabad, (Gujarat)
National Institute for Media Studies, Upper Level, Panchdhara Complex, Next to GNFC Towers, S G Highway, Ahmedabad – 380 054
Genie Events & PR do visualizing concepts, planning, budgeting, organizing and executing events such as fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launching etc.