Of course, the history of business communication is closely related to the communication itself and the history of business operations. When the two merge, they will become an important part of business success.
Communication is the process of sharing concepts between two organisms. It can appear as a gesture, sound or visual in the form of a picture or print. Some of the original forms of visual communication appear in the form of hieroglyphics. People convey stories, history or instructions through a series of illustrations that are usually drawn on cave walls. The second phase of written communication takes the form of a bold alphabet for creating a written language. At this point, the flow of communication also occurred, written on clay, wax and bark. The next leap is a leap in the 15th century press. The next step is a huge technological advancement in the use of air waves and electronic signals: radio and telephone.
The same is true of business practices at every stage of communication development. The emergence of common letters and written language means that craftsmen can order raw materials from sources that were previously unachievable. Consumers living outside the city can order products from merchants in the city without having to travel. You can write and pay invoices and send purchase orders. One can even speculate that international business practices began at this time. Since the exploration, wonderful new products such as spices and fabrics have been brought back to the country, and sometimes written communication has enabled suppliers to provide their high-end customers with the latest discoveries.
The press purchased books, newspapers and catalogues to provide advertising for local businesses. Companies now have a new way to attract potential new customers. It can advertise the latest developments in the product, as well as the sales and new services offered. Catalogs can usually only be printed by companies that pay such a large fee, but for many families living in rural areas, this is their only way to shop.
Print communication works well for consumers and business owners, but when the radio was put into use at the end of the 19th century, it revolutionized business communications again. Now, every company's products and services can be tagged on the basis of mass communication. Once the family has a radio, the broadcast can far exceed any newspaper or catalog. It is instantaneous. Once the message is broadcast, the word comes out. When publishing a print ad, it can sometimes take weeks or months to get a response. Many entrepreneurs who have seen the potential of radio have achieved great success. Their market share is growing and their profits are increasing.
Once the radio takes off, the phone and TV are not far away. Of course, the phone was not used for commercial advertising at first, but more utilities. Manufacturers can communicate with raw material representatives, business owners can communicate with consumers, and investors can communicate with their beneficiaries. Until the second half of the 20th century, telephones were used to advertise businesses through telemarketing and faxing. From the beginning of the sunset, television was used for marketing purposes. Media broadcasters will recruit local business owners to sponsor their shows in exchange for a few minutes of broadcast time to promote their products. The communication works well.
When technology bought computers and the Internet, business communications changed radically again. In fact, this change may be as important as when the printer was invented. Marketing is not only spreading more than ever, but the speed at which it can happen is revolutionary. Now, business operations can become more efficient and further increase profits. Consumers have more say in what they want and how they want to accept it. In many ways, the middleman is excluded. Travel salespeople are no longer needed. By using computers and the Internet, customers can be contacted in a more cost-effective manner.
Our business practices have become so dependent on these forms of media that it is hard to imagine that there is no such thing in life. But now that technology has evolved to the present, customers are looking for companies that can communicate with customers in a more personalized way. Consumers want to provide personalized service in a convenient way, so business communication must now evolve again.