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How to plan a restaurant menu – tips and ideas

2019-05-21 Business No comment

One area that needs to be focused when you start a catering business is menu planning. Many new operators simply don't know how to plan restaurant menus to meet the needs of their target market and the practicality of preparation.

In this article, we'll take a closer look at the restaurant menu plan and the ten points that must be considered when starting to assemble the necessary content.

Restaurant concept

First, you must consider your restaurant concept and the types of customers you want to attract. These things will be influenced by factors such as your location, restaurant commitments and themes. Your overall concept will influence the style, quality and weight of the food you will display on the restaurant menu.

Different types of restaurant menus

Most restaurant menus are static because they are fixed for a long time and cannot be easily changed. Another way is to provide an ever-changing menu. The latter is ideal for restaurants that use seasonal ingredients such as seafood. ' The soup of the day ' is another common menu variant that may change every day. However, it can be difficult if you need to print a new menu often. Frequently changing menu options include writing menus on the chalk board or printing special inserts with daily specials.

The à la carte restaurant menu requires customers to choose menu items individually, all of which are individually priced. On the other hand, the Prix Fixe menu offers a fixed price package. Then there is a self-service restaurant, which usually requires almost no menus, but only describes the dishes in the customer's own service.

Menu size

One thing to keep in mind when organizing menus is to provide enough menus to give diners a good choice while keeping them fairly simple so they won't be overwhelmed. A simple menu can also significantly reduce the number of errors in the order, giving employees less headaches and remembering the details of each dish. Menus with fewer product lines also make it easier to manage inventory and reduce food waste.

Consulting chef

At the low end of the restaurant, you can basically plan the restaurant menu and hire a kitchen staff who can make the dishes you want. However, if you will hire a chef, you will need to consult his or her professional cooking style. The chef will undoubtedly be able to provide valuable tips and advice on your menu, so it is well worth consulting if possible.

Testing and adjustment

Before you start, it's important to decide how to make and display dishes before adding dishes to the menu. It must not only satisfy your personal taste, but also the taste of the public. It's important to do some testing before starting a new menu item. Get some advice from the chef or chef and look for minor modifications that can further improve the dishes.

Kitchen space and equipment

Your menu may be limited by the size of the kitchen space available to you or the equipment needed to make certain menu items. Evaluate the equipment you own and the equipment you are purchasing to purchase while planning the menu.

Something for everyone

As much as possible to meet a variety of tastes and dietary requirements. You may have a separate children's menu section, or your menu may include a vegetarian option. Many people in the past are worried about allergies, so you should have other menu instructions that staff can refer to. If the diners ask if certain dishes contain peanuts, eggs or other common ingredients that people are allergic to, they should be able to provide accurate information. Whenever possible, include important information about these elements on the menu.

Let customers personalize their dishes

A good idea is to allow your customers to have some input on the dishes they want to order. At a basic level, they can be french fries or baked potatoes. To go further, they can choose the flavor of seasonings, salad dressings, various cheeses or peppers, and add them to the meal.

Hot trend

Food trends can change faster, and most people think so, so you may want to follow these food trends and change your menu accordingly to keep up with the times. The public is educated by celebrity chefs on television, or may be paying attention to the latest dietary craze in the media, such as low-carb diets.

More than one menu?

More upscale restaurants usually require multiple menus. A separate beverage menu or wine list is common, but other courses such as desserts can have their own menu. You may also need a menu at different times of the day, such as breakfast time.

If you want to open a restaurant and succeed, you must know how to plan the restaurant menu, how to set the menu price and how to design the menu in a way that maximizes the sales and dining experience.

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