How to start providing social media for entrepreneurs aged 50-60

2019-05-12 Online No comment

When you see the title of this article, some of you may say, "What do you mean, how do I start using social media, such as some of its important secrets?" For some people This may sound like a stupid question, because most people just sneak into the platform and start posting.

Now imagine that if you want, you are a new entrepreneur of 50 or 60 years old. Most of your posts are on Facebook, or you may have contributed to your company's LinkedIn page, but you never have to set up these social media accounts for your business.

With billions of millions of networks and big companies investing millions of dollars, social media is daunting for any small entrepreneur, for those in their fifties who have not grown up on the Internet. This is especially true. But the amount of exposure that social media can bring to your business, and the opportunities it can provide you with the opportunity to connect with your target audience and spread your product or service, cannot be ignored.

Your competitors are already on Facebook, Twitter, LinkedIn, YouTube and other social networks. In a world full of mobile devices and apps, having just one website and blog is no longer enough.

Here are some tips to help you get started with #FiftySomethingEntrepreneur.

The right way to social media

Before you start, you must remember that social media is the first and anticipate social media. While brands do use it to market themselves, sometimes using paid advertising, the main benefit of socializing is interacting with your audience. More importantly, Google considers the dynamic updates you generate on social networks when determining your search engine rankings or the heights you display in Google search results.

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There are many social networks including Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, WhatsApp, YouTube and Tumblr. As a startup or small business, you may not have the time or resources to activate all of them, nor should they.

An effective strategy is to start small. Most companies start with #Facebook, #Twitter, #LinkedIn and #YouTube. Depending on your target customers, some networks will give you a longer return than other networks.

Develop SM marketing strategy

Developing a social media marketing strategy is very important. Without a social media, social media becomes a time. Think about your audience, their needs, and what you can offer. Determine which content is best for them, whether it's articles, images, videos, short updates, how-to guides, and more. Social media is so flexible that you can mix it to keep it fun.

Create compelling social business pages

Once you have created an account, you must personalize it. Separate personal and professional accounts. For your business, be sure to create a business page instead of a standard profile. This way, you can customize the page with logos, business addresses, and other details, as well as access a wealth of data about fans and fans. Add custom titles and backgrounds to your business page and try to keep all pages consistent in design.

Content: Creation, curation and scheduling

You must also determine how often new content is posted on social media – at least two or three times a week is a must, and ideally, you want to post new content every day. Fortunately, you don't have to create everything yourself. You can plan or share the content of experts in your industry, news sites and other relevant sources at any time, as long as you trust the creator and do not infringe any use rights.

The key to success – active participation

After you set up your account, hard work begins. Publishing is not enough. You must interact with your audience by answering their questions, starting a discussion, organizing contests, and rewarding loyal fans through accusations, as well as e-commerce businesses that may be used for coupons or freebies. You must focus on others, share their content, and join groups and discussions. On social media, if you are not active, you are invisible.

Social media can also open the door to new professional connections. Actively connect with your existing contacts and find influencers, experts and other celebrities in the industry. Share their content and you may get their attention.


Last but not least, it's important to remember that social media is no longer a small business choice. If you are not "social," people will not be able to find your business easily, and many will turn to competitors. That's why if you don't have time to manage your own social media marketing efforts, it's best to entrust someone in the company to do it for you, or hire someone to help you.

The key is to start, don't shy away from participating in social media. Believe me, when I say that the more time you spend on doing some type of post, the easier it is. Go play now.

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