Internal communication

Internal communication is the responsibility of effective communication between participants within the organization. The scope of this function varies from organization to organization and from the production and delivery of information and activities on behalf of management to the promotion of two-way dialogue and the development of communication skills for organizational participants.

The modern understanding of internal communication is an independent field, drawing on the theory and practice of relevant professions, especially news, knowledge management, public relations, such as media relations, marketing and human resources, and broader organizational research.

Internal communication strategy

There are two aspects to the internal communication strategy. First, the organizational strategy focuses on the goals achieved and how the goals are achieved. The strategy will be supported and, to some extent, provided through effective internal communication. Therefore, internal communication can help at several different levels:

TELL – this simply tells people the direction, not negotiable

  Selling – This is a process or method of predicting some form of rebound and requires some persuasiveness.

  Consulting – This is a specific area of ​​input for the decision process.

Second, and more importantly, internal communication requires a strategy of its own. It should be more than just a simple tactical intervention program to support business activities. The strategy should consider the following factors:

1. Market – This is related to the organization's understanding of its audience's needs. And how to segment your audience.

  2. Message – What does the organization message attempt to achieve? What tone should be expressed in tone.

  3. Media – Which channels are best for different segments? How will it maximize and cut in? Do each have a clear editorial guide?

  4. Measurement – Is there a clear standard of success? What are the leading and lagging measures? In addition to notifying all three other women, it should be used to prove value and measure performance [return on investment, information penetration, quality of hit rate feedback, etc.]. This strategy will provide the best way for an organization to communicate effectively.

Message distribution

Mail distribution can be divided into four categories:

1. Electronics: Communication that is electronically segmented or accessed by computer, telephone, television or other device. Examples include email, intranet, video and webcasts, DVDs, e-newsletters and SMS text messages.

  2. Print: Paper-based communication, including magazines, newsletters, brochures, postcards and other desktop presentations, posters, memos, newsletters or line manager kits.

  3. Face to face – one to one: too many forums where people are present. Examples include a series of team meetings or briefings, meetings, on-site visits, and back to the venue.

  4 Workplace: Work environment, such as bulletin board, plasma and LCD screens, accessories, window decals.

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