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Is email marketing still relevant?

2019-04-23 Online No comment

The recently introduced General Data Protection Regulation [GDPR] has had a direct impact on marketing practices, including email marketing. Is email marketing still one of the most effective marketing tools for your business?

The answer is yes, email marketing is still one of the most effective tools to drive business sales, but like most forms of marketing, it rarely stagnate.

Make sure you meet the requirements

When it comes to email marketing, personal privacy is a major issue today. The same is true of the way you use the collected data. Read your current website privacy policy and terms of service to ensure you are up to date.

Mobile friendly email

Your email should be readable on any device your subscriber decides to read. You can see how your emails and websites view your content on a range of simulated screens on free tools such as mobiletest.me and responsinator.com.

Email rendering

A similar problem exists with the way emails appear in different email services. Check the overall look of the Yahoo! email, Gmail, Hotmail, etc. Make sure it looks good.

Coding problem

Some marketers prefer HTML-encoded emails, while others prefer plain text. Any HTML coding error can damage the appearance of the email and may even prevent some or all of the email from being discovered. Check the code on sites like Dirty Markup and clear all errors.

Inspection and testing

Be sure to check any emails carefully before sending. Look for input errors and make sure the link clicks on the correct page. Make sure things like the date and time of the event are correct. People are very busy and don't have time to send you two or three emails about the same subject, trying to correct the basic mistakes you should first discover.

send high quality Information, not just sales information

Make sure all your emails are relevant and interesting to your target audience. It's not just trying to sell them, they will stay on your list, expect your emails and open them, and even forward them to others.

Make it easy for people to unsubscribe

If your subscribers make a decision that they no longer want to receive your email, they can easily unsubscribe. If you make it difficult, they will start to lick your email and never buy from you. They may also report you as spam, which will cause you problems in the future.

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