As I write this article, we have just been welcomed in the new fiscal year. I want to know if you and your company's leadership team will be inspired to re-examine the strategic plan that was developed at the beginning of the calendar year. I think you'll find it useful to look at the key performance indicators that are relevant to the strategy you choose to follow, so you can confirm success and make mid-term corrections when necessary.
The ability to create and sustain business success involves strategic planning. Develop and implement a plan for your organization to encourage the leadership team to re-examine the purpose of venture capital – its vision and mission, goals, guiding principles [culture and values] and business model – and assess how this goal is reflected in the products and services that are sold to customers. . Here are six strategic planning and positioning principles that can help you create success conditions for your business.
Principle 1: Continuous profitability
When customers value your product or service enough to cover the cost of producing [and you] the business that produces them, there are conditions that create profits. Strategic planning is your opportunity to define your business goals and objectives, develop strategies and action plans, and consider short- and long-term ROI. Assuming that sales and market share are the only criteria for success that can be misleading, then profits will be inevitable.
Principle 2: Value Proposition
Make sure that the company's leaders believe that the value proposition – that is, the best interests – matches the value proposition that the target customer believes. Do not attempt to produce and deliver all the products and services you expect. Businesses need strategies that allow companies to compete in a way that allows them to effectively and efficiently deliver the value that their most loyal customers consider valuable.
Principle 3: Competitive advantage
The very desirable benefits of maintaining value proposition must be reflected in and supported by strategies that can shape them into sustainable competitive advantages. Successful companies must distinguish themselves from their competitors not only through the products or services they provide, but also through packaging and/or delivery, customer service practices, pricing, and branding. These unique features and practices are important to current and potential customers. Still, the company's business model may be similar to its competitors.
Principle 4: Choices and priorities
Resources are always limited, and you must make a choice between your products and/or services in order to understand the necessary and possible content and prioritize them. Some product or service features are not available, so you can optimize the benefits [priority] your customers need. These priorities differentiate companies from competitors and define brands.
Principle 5: Process
Choices and priorities must be incorporated into the strategy followed by the leadership team to enhance and achieve consistent delivery of value propositions. These strategies can be either independent or interdependent, just like dominoes. For example, the choices made to pursue certain target customers, not others, will affect product design and, through expansion, will also affect the manufacturing process, manufacturing location and cost.
Determining what content and what content is included in the service will be influenced by the most loyal customers and will affect the delivery and pricing of the service. The choice of product positioning and branding will influence the marketing strategy, which will affect the selected advertising media and the social media platform used.
Principle 6: Direction
The late-style iconic Diana Vreeland was the editor-in-chief of Vogue magazine from 1963 to 1971. He once said that "elegance is rejected." Companies must define their unique value propositions and ultimately lead to the rejection of certain potential choices because they are contrary to the brand. Products or service lines can be changed to meet customer needs over time, and business models can be adjusted to reflect current or anticipated market conditions. However, the vision and mission must be upheld to maintain brand awareness and trust. The strategic direction will guide this process.
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