New El Dorado: Video streaming and streaming video content production

2019-05-17 Online No comment

This new technology for providing continuous data streams is great for a number of reasons. From a consumer perspective, it saves time because people don't have to download the file before using it. In addition, members of the public no longer need to manage large amounts of data and space on their computer hard drives or external disks because no data can be downloaded and saved. From content creator & #39; perspective, streaming media also provides a good opportunity: through the webcast of live video and live events, there are no downloadable files, so most users have difficulty saving content and distributing it illegally.

Streaming is a reliable recent development because broadband connections must run fast enough to display data in real time. For example, if an interruption occurs due to Internet congestion, the audio or video will be lost or the screen will be blank. To minimize this problem, the computer stores a "buffer" of data that has been received. If there is a loss, the buffer will pause for a while, but the video will not be interrupted. Streaming media has become very popular due to the popularity of Internet radio stations and various audio and video on demand services, including Spotify, Soundcloud, Last.fm, YouTube and BBC's iPlayer. Although streaming media initially achieved success in the music field, music streaming revenue reached $3.3 billion at the end of 2014. [1] Streaming media has made amazing progress in video publishing and consumption.

Today's video streaming market: beyond distribution and content creation

Video stream: technical bit

Video streaming technology has come a long way: Of course, the most important group is the streaming technology provider itself, which technologies and services they choose to integrate into their platforms. These include Apple, which provides QuickTime and HTML5-based technology to access iOS devices; Adobe and Flash; and Microsoft with Windows Media and Silverlight. In the early days of streaming, the most relevant playback platforms were Windows and Macintosh computers.

While Apple and Microsoft still have generous leverage, computer platforms tend to be more open than mobile devices, and the latter's composers are the fastest growing segment of streaming media viewers. Because Apple has a very popular platform [iDevices] and operating system [iOS], it retains the absolute ability to control the standards adopted by Apple devices. Other mobile influencers are often scattered between hardware vendors [such as LG, Samsung, Motorola, Nokia and HTC] and mobile operating system vendors such as Google and Windows Phone.

Streaming media delivery providers, such as the Online Video Platform ["OVP"] [a product-based service that enables users to upload, convert, store and play back video content over the Internet, usually through a structured, monetizable Extended solutions] and, for example, user-generated content sites ["UGC sites"] also affect the adoption of streaming technologies. For example, although Microsoft launched Silverlight in 2007, it did not receive any OVP support until 2010, and stopped its adoption. In contrast, OVPs like Brightcove and Kaltura, as well as UGC sites like YouTube and Vimeo, are the first sites to support iPad and HTML5, accelerating their adoption.

While there are dozens of providers in both markets, key OVPs include Brightcove, Kaltura, Ooyala, Sorenson Media, Powerstream and ClickstreamTV, while the most famous UGC sites are YouTube, Vimeo, DailyMotion, Viddler and Metacafe. At the forefront of live video, technology has made significant progress. Professional OVPs such as Ustream and Livestream provide instant broadcast of user-generated real-time video, including a live chat window running along the video player, allowing users to view events and comment on them as they expand [2].

YouTube also offers a live video service for its users. And now, the icing on the cake: video streaming distributors and providers. In fact, if you don't mention a provider of on-demand Internet streaming [also known as streaming video on demand ["SVoD service"], the description of the entire video streaming ecosystem will be incomplete. Starting in 2011, The media began blogging about the most popular streaming services that will bring high-quality commercial content to TVs, smartphones and mass computers [3].

Netflix, Amazon Video on Demand [now renamed Amazon Instant Video and Amazon Prime], Hulu Plus and Vudu are among the best ["SVoD Provider"].

A successful business model for copying music streaming in the video streaming world: it’s all about scale, baby

SVoD providers are so good: they can not only benefit from the tremendous advances in streaming media technology in the medium term, but they can also self-educate faster and avoid the threat of being threatened, ie their prerequisites, streaming music Spotify Demand providers such as Deezer, Pandora, Rdio, Grooveshark and Beats ["SMoD Provider"].

While SMoD providers typically charge $4.99 a month for their service access plans, while premium plans charge up to USD9.99 per month, SVoD providers start their monthly subscription program for $7.99 with a maximum price of USD11.99 SVoD service Up to 4 screens per household per month. In April 2014, fearless Netflix even increased its new user fees by $1 to $2 a month [4]. If we do math quickly, we can predict that in the SVoD service, as long as these services are expanded, you can get more money than the SMoD service.

They scaled up: On April 23, 2014, Amazon announced a licensing agreement that allowed Amazon Prime members to have exclusive access to HBO's original content library, but over-increasing the appeal of Amazon Prime. subscriber. On April 24, 2014, competitor Netflix announced that it has signed contracts with three small cable companies to provide content access to users through TiVo DVR. On April 28, 2014, it announced an agreement with Verizon to provide high-speed Netflix users. Online streaming access to content, this is the second such transaction between Netflix and an Internet Service Provider ["ISP"].

Because the technology industry – and the entertainment industry – relies heavily on the “win everything” economic model, streaming content is an emerging battlefield full of opportunities and risks in which the company dominates and expands its market share. There are some obvious winners in the SVoD service. In the first quarter of 2014, Netflix and other departments added 2.25 million streaming media users in the United States, an increase of 4 million worldwide. It currently has 35.7 million US users and more than 48 million users, in line with its long-term goal of 60 million to 90 million domestic users. From a consumer point of view, it all makes sense: streaming media is transforming the most valuable downloaders [music and video content] into subscribers, which can cost $20 or $30 a month. The average is reduced to $9.99.

As of the end of 2014, music streaming revenues accounted for $3.3 billion, an increase of 37% over 2013. In contrast, online and TV-based video streaming services achieved $7.34 billion in revenue in 2013, which is PriceWaterhouseCoopers [PwC said it will reach $11.47 billion in 2016 and then reach $17.03 billion in 2018]. The US dollar. This growth will be driven primarily by subscription video services such as Netflix and Hulu, rather than through TV subscriptions.

a leap in content creation and production

Interestingly, SVoD providers are moving beyond what SMoD providers are doing: they are entering the content production arena to enrich their catalogs and offers; expanding their network with senior executives, producers and movie stars, and expanding Their newly accepted status and influence. According to the latest report released by PricewaterhouseCoopers, online streaming video services such as Netflix and Hulu will make more money each year than American movie box office.

The report predicts that streaming services will be the biggest contributor to the US movie entertainment industry in four years, as TV and subscription video-on-demand providers generate revenues of nearly $14 billion, which is $1.6 billion more than revenue from this revenue. Traditional movie box office. As a result, SVoD suppliers have and will continue to invest large amounts of disposable cash.

How to better invest in these available revenues instead of producing high quality video content to enrich your catalogs and products? According to the PricewaterhouseCoopers report, major regional streaming services will have an impact on traditional box office. At present, most movies are released in the theater for a few months before they slowly enter the streaming service. PricewaterhouseCoopers said that the strength of companies such as Netflix is ​​expected to put pressure on the industry to make this transition faster and provide consumers with earlier movie entertainment.

More importantly, SVoD providers continue to expand their content inventory. Netflix has an existing obligation of $7.1 billion in original and licensed content, and it recently signed a contract with an original Spanish series; a new series from Mitch Hurwitz [the creator of the widely watched Arrested Development]; The house of cards and the last season of AMC's killing. In fact, the economic return of the test case “House of Cards” was as successful as the critical comment. Netflix's new strategy reinforces its existing revenue model – acquisition…

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