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Public relations companies rely on old-fashioned snail mail to make a huge impact

2019-05-18 Business No comment

PR has evolved into digital communications; no controversial facts. Modern PR professionals use digital communications to drive their customers. interest. Social media, digital advertising and email are just one of the most useful tools in the digital PR toolbox. It is everywhere. But smart public relations companies rely on old-fashioned snail mail to maximize their impact.

In this interconnected era, public relations professionals must transcend traditional thinking. Design thinking is very important as part of the solution to problem solving in modern PR.

The simulated email promotion has the biggest impact

The simulated mail never lost its magic. Snail mail is often a way to target your laser and respect your way to connect with the individuals and outlets you are interested in. You can almost be sure that the recipient will read your message. Well, you can't say the same digital scene features the content of a hungry social media feed. Old-fashioned analog mail has a way to spread comfort and clarity. Familiarity with recipients on the other side of the postal network means that you can adjust your mail accordingly. With simplicity, it's easy to achieve clarity in simulated mail. Perhaps the best thing about simulating email promotionals is that they are read and saved, unlike digital communications, which are too easily overlooked and lost in information clutter.

Do it yourself / create something unique

The snail mail campaign crafted for public relations companies began with an idea. Think about why you want to send this particular email? What goals or goals do you want to achieve? Not only do your contacts need to look at emails, they also need to get relevant business information that can be applied in the real world. Once you have prepared an impenetrable idea, it is time to make a plan. When do you want to send this particular email? Who is going? Be creative. Anything that is less noticeable is not enough. Start thinking about ribbons, personalized notes and other tokens to make your mock email promo unique. At this stage, there is only one finer detail, you are ready; make sure you have the right contacts, then package and mail.

Surprise them by email and marvel at your target audience

Your target audience is used to seeing a lot of tweets, Facebook messages, video chats and other social media, don't forget old-fashioned emails. Will the elaborate snail mail promotion not surprise them? You are more likely to leave the crowd in this way. Even in consumer marketing, people now see fewer emails. An oversized postcard with an interesting call-to-action may get a good response.

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