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Refining business design: Using analytics, marketing and technology to inform customer-centric design


Price: $48.52


Business Credit: No Personal Credit And No Personal Guarantee Our Business Credit Membership Provides Weekly Training,resources,vendor Credit Lines, Cash Credit Sources And Banking Contacts.
This book provides detailed examples of more than 60 A/B tests run by 20 companies, including: Adobe, American Express, Comcast, Electronic Arts, Facebook, Foursquare, Google, IBM, LinkedIn, Marriott, Obama, Saks Fifth Avenue, T-Mobile and the Washington Post. In this book, you will learn how to:

  • change the standard design processes that most companies follow to enhance accountability for business and customer value while creating new opportunities for collaboration and innovation.
  • Using qualitative and quantitative research to uncover customer unmet needs and A/B testing new designs to help customers achieve their goals
  • Based on recommendations from Google, Facebook, Washington Post, Saks Fifth Avenue, etc. Customer-centered design principles, who share how they help their customers with their designs before and after the examples.

This book is divided into three parts: Part 1: Creating a Participating Customer Experience. This section discusses the importance of the current design level in the business world, challenges the standard design processes implemented by most companies, and presents an iterative optimization approach by showing how design testing leads to more creative and influential designs. Part 2: Iterative optimization methods. Through the use of real cases, this section will detail how to enhance business and customer value. It shows how companies integrate qualitative and quantitative customer research, prioritize site parts and design ideas for testing, experiment with new designs under real market conditions, and optimize technology throughout the organization. Part 3: Visual Business Cases. In this section, business leaders from 20 companies share examples of their favorite design tests and discuss practical methods for using data to inform customer-centric design:
– Adob ​​e: Media and Digital Marketing Senior Director Mikel Chertudi
– Ally Bank: Director of Online Sales and Marketing Andrew Switzer
– American Express: Senior Manager of Online Prospect Acquisition Thomas Lau
– Caesars Entertainment: Web Analytics Manager Chris Kahle
– Comcast: John Williamson, Senior Vice President and General Manager, Comcast.com
– Dell: Emily Campbell, Executive Director of Global E-Commerce
– Dollar Thrift Automotive Group: Electronic Marketing Director Sandy Martin
– Electronic Arts: Zimran Ahmed, Director of Product Management and Strategic Planning
– Facebook: Nate Bolt, Design Research Manager
– Foursquare: Software Engineer Simon Favreau-Lessard
– Google: Jon Wiley, Le Advertising Designer Google Search
– Hightail :Linda Tai, Director of Analysis
– IBM: Phil Corbett, Marketing Analytics Manager
– LinkedIn: Amy Parnell, Chief Designer
– Marriott International Group: Kenyon Rogers, Director of Digital Experiments
– US Obama: Front-line Web Development Deputy Director Kay Lars
– PetCareRx: Black Brosman, Founder and Chief Operating Officer
– Saks Fifth Avenue: Roger Scholl, Vice President, Operations of Saks Direct
– T-Mobile: Ryan Pizzuto, Web Test and Optimization Strategy Manager On-Site Search Product Manager
– Washington Post: Eileen Krill, Research Manager About the Importance of Design for Online Businesses: Whatever a great business idea, or it depends on behind-the-scenes technology, the company needs To express one’s vision in a way that is understood by the client can be successful. The number of ways to translate ideas into designs is limitless, but which designs drive customer value? Michael Krypel's commercial refining design answers this key question and shows you how to create an engaging and measurable customer experience.

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