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Sales Manager Responsibilities – Your first goal is to understand your employees

2019-05-26 Business No comment

You work hard. You have achieved your goal. As a salesperson, you are at the top of the game. Then the management comes forward and offers you new opportunities – become a sales manager.

After initially dispelling the recognition and having the opportunity to take on a larger portfolio, you will sit down and think. What did the sales manager really do? What is your new responsibilities? How do you work in a way that helps your team?

At first, the transition from individual contributors to first-line leaders was difficult. You really want to get involved and do it. The right thing for your team. In fact, some members of your team may want you to do this. Resist this temptation. Instead of replacing salespeople or doing their job, your role is to focus and enable the solution.
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  You will find that a good sales manager is a portfolio of business leaders, coaches, cheerleaders, shields [blocking things that affect your sales team], analysts [review goals and results], upgrade points [for customers] and advocates [ For your team with senior management and product/finance/pricing team]. Where does this long list of responsibilities start? Where should you focus on getting the best results?

For me, this has always been part of the team. It is important to understand each member of the team and understand their specific strengths and weaknesses. It is important to understand personal motivations and aspirations as well as past performance. Motivation and desire will tell you where they want to go. Past performance will tell you what they have done in the past and in the past, and then there is reason to expect similar results in the future. It's also important to understand the strengths and weaknesses of everyone – you need to understand this when you bring everyone into the team.
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  This is an important secret that seems obvious, but starting sales managers tend to forget. You don't have to know everything all the time. If you ask them for help publicly, you will gain more trust and support from the team. If you don't know what to do, don't pretend it; admit and ask your team for help. Not only does this help you build relationships with your team in a real way, but you can also find knowledge in the team that you can share with everyone.

Most importantly, in order to be truly effective, you must let your team work for you and work with you. Sales management is a partnership where sales managers serve salespeople and salespeople provide results for the company. The sales manager is not only the information channel of the senior management team, but also the partner of the sales staff. The sales manager is the resource that the salesperson must know how to use, and the sales manager needs to know how to help the salesperson.

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