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The four cornerstones of a great speech

2019-05-18 Business No comment

You may have the best ideas, the best products or the best advice. However, if you can't present it in a professional way, it may never be considered valuable. There are four simple steps to successfully demonstrate, called the four cornerstone methods:

1. Understand your audience

2. Understand your purpose

3. Understand the material

4. Know yourself

Mastering these four areas will provide you with the skills you need to prepare and deliver more effective presentations.

1. Understand your audience

Knowing your audience allows you to determine what and how you need to render. You can also meet their interests in a tailored way. Take the first step by creating an audience profile that includes roles and responsibilities, age, knowledge base, learning style, culture, number of participants, participation goals or expectations. This will help prepare the appropriate content/materials, including all the necessary learning styles.

Collecting information about your audience is not necessarily complicated. There are several ways to collect audience information:

• Arrive early to talk to audience members

• Distribute surveys before the presentation

• Talk to the organizer

• Review assessments in past presentations

• Participate in a presentation before your presentation to understand the meaning of the team

• Request information or written materials describing the audience

2. Understand your purpose

It is important to understand the purpose of the presentation. Writing a simple sentence can be a means of defining the purpose. You may always ask yourself why you want to do this speech? Provide information [creative awareness] or change attitudes [create emotions] or build new skills.

3. Understand the material

One way to increase your confidence as a presenter is to understand the source of your content information [know your source]. Learn what you know about this topic by looking at the content. Identify what you need to know by using a reliable source for literature review and search. You can also use data/statistics related to your audience and more.

4. Know yourself

Building a speaker's confidence begins with understanding yourself. This includes understanding "your style." For example: use humor, use stories, prefer to stand behind the podium, and so on. Learn about "your skills/advantages." For example: the ability to build rapport with the audience, great graphic designers, etc. Understand "your weaknesses." For example: use padding words, talk soft, nervous, etc. in front of the group.

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