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Video Marketing – Professional Interview

2019-05-16 Online No comment

In today's multimedia world, your marketing strategy must include a variety of activities. In addition to blogs, articles and social media, you should also pay attention to video marketing.

The problem is that few of us like to be interviewed. Realizing real-world interactions with your audience is critical to the success of marketing, which is why you must ensure that the promotion is done in the right way in the video.

Whether you are introducing a new product, talking about a service or being interviewed as a subject matter expert, you must be able to demonstrate your company's personality [and your personality].

How did you do it?

why?

Your video has a purpose [if not, it would be meaningless].

Your audience is following you because they need to meet your needs, so be sure to give them what they want.

If your video just talks to them, tell them how good your company is, it will sink like a stone – no one wants to hear you bragging.

Instead, they want you to show them how you will improve their lives.

be yourself

You are an expert, but you still have personality.

Make sure you face the camera and it looks like you are talking directly to your audience. Relax and be yourself. Speaking is like standing in front of your audience. Don't be bored, but chat, be easy, and the most important thing is to inject some personality into the interview and be yourself.

anecdote

Customers are more likely to trust a person than a brand, so make your interviews real by providing practical examples of your products or services.

Tell them what other customers are facing and how you can help them. Tell them what the results are and how you can make a difference.

Real stories like this convince people to buy.

Anyone listening?

Why are you making this video:

  • Everyone is commenting on a news story, you don't want to be excluded
  • All competitors are making videos, so you think you should do the same

Your customers are not stupid. They know if you have just joined the ranks. Make sure you create videos that are relevant to your audience, cover what they want to know, come up with your ideas, and sign out.

Video marketing is a great way to show people how your company is helping them and the people behind the brand.

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