What Are Health Equivalent Social Networking Sites
Copyright (c) 2012 Social-medicine.org
The new world of socialising online, gives disease and illness sufferers many platforms such as medical blogs, live health chat, wikis, videos and much more.
Health related social networking sites have transcended the traditional role of health centers. It seems that the idea has finally landed in higher grounds, when the health content found on these sites, have been derived from disease and illness sufferers. However, who is to say that the content seen on these sites is accurate. Sure, disease and illness sufferers don’t know everything about health conditions. But what they do know, is the condition they are suffering with, and they want to write about their condition, their symptoms and their experiences.
Some social networking sites are moving away from the common recreational environment. Social networking sites are moving towards a healthier environment, where patients dealing with life altering illnesses and diseases can experience networking with others suffering from similar conditions. These sites are now becoming a resourceful tool for patients with a specific purpose, and that being having the ability to connect and communicate with others on a global scale, who are also dealing with similar diseases and illnesses, and have the ability to provide information, support, and encouragement.
In recent times, a number of niche social networking sites have blossomed. The following social networking sites contain quite a large number of registered members, but non of which have health communities dedicated to disease or illness sufferers:
– Vitals have 12,000 registered members,
– Rate MDs have 33,000 registered members,
– Organized Wisdom have 25,000 registered members,
– Patients Like Me have 65,000 registered members, and
– Sermo have 195,000 registered members.
Most health related content on the Internet still flows top-down, from established institutions or dedicated encyclopedia sites. Google and other general search engines are the main portals in searching for health related information.
There is a high demand for health related social networking sites that contain real health communities, populated by disease and illness sufferers. The appeal to have real value health content, written by disease and illness sufferers on social networking sites, has increased in these very narrow niche markets. The lifecycle of health related social networking sites are in its early stages of this niche market. Each player in the social networking world has it’s own differentiation and they need to have a sound and differentiated strategy to grow and transition in this tight niche market.