Space… the last frontier…
It is also a land filled with floating metal objects that can rotate the planet and send signals back to our gadgets. One of the floating metal objects is a satellite designed to push radio programs to our receivers. In the United States, the only brand on the market is the Sirius XM satellite radio.
Satellite radio is filled with hundreds of radio stations, ranging from different music to sly music; from a conservative point of view to Howard Stern's home design tips. In essence, it is something that is offered to everyone. This is one of the reasons why it has become a very popular choice for satellite radio advertising.
A common misconception about media is that it is "commercially free." Although the music station does not have any satellite radio ads, the talk station does not. They have several commercial breaks per hour, just like any talk show on an AM or FM radio. The show shows that advertising options are very diverse and offer advertisers a way to target their micro audience.
What is the cost of satellite radio advertising? The answer to this question will vary depending on the station you want to advertise. Some niich' formats with fewer viewers can be reduced to $50 per ad, while top TVs like Howard Stern may cost hundreds of dollars per broadcast, because TV stations like this have much larger coverage. .
Satellite broadcasting provides an opportunity for small and medium-sized companies without large budgets to reach out to national audiences.
This is a new thing, because for most small and medium-sized enterprises, the price broadcast to national audiences on national television or joint radio programs may be far below the cost. The initial budget is about 5k, and almost all companies can broadcast to the country via satellite broadcast. The message can also be directed to a very specific group of people based on the program broadcasted by the radio advertisement. Programming goals range from pet lovers to cigar lovers to new moms and everything in between.
Works that used to be science fiction are now a medium in which they place another tool in the hands of small businesses when they want to communicate effective information to the masses on a limited budget.